Oral-B is once again the Headline Sponsor at this year's Dental Showcase. Much interest is expected in the company's flagship power toothbrush, Oral-B Genius. By combining motion sensor technology located in the brush, and video recognition using a smartphone's camera, all areas of the user's mouth can be tracked so that they know exactly where they've brushed and where they've missed! Patients receive instant feedback on the brushing of each zone of the mouth via the Oral-B App 4.1, including guidance on pressure applied and brushing duration.

The mechanical benefits of Oral-B's power toothbrushes complement the chemical efficacy afforded by their toothpaste. The new Oral-B Gum & Enamel Repair Toothpaste will help patients address the increasing prevalence of gum or enamel issues. Featuring unique ActivRepair technology (with two sources of stannous: stannous fluoride and stannous chloride), it is the best clinically-proven toothpaste from Oral-B to help restore gum health and prevent enamel erosion.

Oral B will be on stands L2 and K10 at this year's BDIA Dental Showcase.