Brush your way to a brighter future by adding a rainbow to your blue sky thinking. New to the HugeHue range from Custompaste comes Pot of Gold, the unique multi-chromic dentifrice that gives you a perfect rainbow on your toothbrush every time you squeeze.

Ideal for encouraging children to brush, Pot of Gold toothpaste has also proven to be a great spirit-lifter for adults as the rainbow landing on the bristles brings a lottery-winning smile even on a grey Monday morning. Innovatively formulated with its ground-breaking gyratory technology, Pot of Gold will produce a perfect rainbow either horizontally for flat head brushes or vertically for smaller, rounded electric toothbrushes. Landing with Red, Orange, Yellow, Green, Blue, Indigo and Violet stripes in perfect sunshine order, Pot of Gold also contains fluoride throughout, melding the colours with prism-like precision to recombine into pure white for the perfect smile.

Pot of Gold joins sister dentifrices Tartan Tooth, available in six different clan tartans including McDonalds and McCloud, and MagnoliaDent suitable for all occasions if colour-matching is an issue when brushing in contrasting bathrooms such as at friends', relatives' or cheap hotels. For further information see www.potofgoldtp.com.