Philips is recruiting dental professionals to take part in a study it is running in the autumn to assess the effectiveness the Sonicare toothbrush. All GDC registered dentists, hygienists and therapists can sign up to take part in the Sonicare Challenge and will receive a Sonicare EasyClean toothbrush fitted with an InterCare brush head, to experience Sonicare cleaning for themselves. In return all they need to do is try the brush for 28 days and let Phillips have their feedback.

The patented technology of Sonicare uses a sonic cleaning action, which combines high frequency (number of brush strokes) and amplitude (distance of bristle movements) for a unique clean. Challenge participants will find that unlike other electric brushes they may have used, this sonic action agitates the toothpaste and fluid in the mouth creating a dynamic fluid cleaning to clean between teeth and along the gum line where bristles fail to reach. Built-in technological innovation also prevents overbrushing which can lead to receding gums and tooth sensitivity.

The Sonicare EasyClean being used in the trial will be coupled with an InterCare brush head which features extra-long filaments to reach deep between teeth and remove six times the amount of plaque biofilm a manual toothbrush can achieve.* The brush head is also available in two sizes to accommodate mouth size and site specific requirements.

The evaluation of the Sonicare brush will run from August 2015 until stocks last. Dental professionals will be provided with the Sonicare and to thank them for participating will be allowed to keep it at the end of the 30 day trial period after reporting their findings.

To sign up to take part visit www.philips-tsp.co.uk/trial19.

*Compared with a DiamondClean toothbrush with an InterCare brush head.