Dentally, the cloud-based web application for practice management, recently launched the ability for your marketing software to integrate with your practice data. This is enabled by a technology known as an 'application programming interface' (API). Popular cloud based companies like Twitter, Google and Facebook all have APIs that enable the development of apps that can integrate with their information-rich databases.

The Dentally API allows the marketing software that practices use to integrate with their practice data to provide an understanding of the path that lead someone to become a new patient of yours. This can indicate to the practice team the best channels to spend marketing time and money on to drive new patients to the practice. For example if you were promoting the practice on your blog, you could see which articles lead to the most new NHS patients or the most new private patients - giving you insight on the best content to write for the type of patients you want to attract.

Find out more at www.dentally.co/bdj. Read more about integration at https://developer.dentally.co/.