Not everyone welcomes crisp cold mornings; those suffering from dental hypersensitivity can find this time of year challenging to say the least. Experienced by a wide cross-section of the population, most notably when eating or drinking cold or sweet food, or taking a gasp of cold air, hypersensitivity is caused by nerves which are stimulated in the dentine layer of teeth exposed by tooth wear or periodontal disease.

A minefield of products are available to help a sensitivity sufferer, such as numbing products containing ingredients like potassium nitrate to provide instant but temporary relief. Other popular ingredients include strontium chloride, arginine and Novamin known to provide a temporary surface film over the exposed tubules until the next acid attack or vigorous brush.

Oral-B's Pro-Expert All Around Protection toothpaste brings long lasting relief to thousands of dentine hypersensitivity sufferers thanks to the inclusion of stabilised stannous fluoride. This ingredient acts by partially or completely blocking the tiny dentinal tubules of which dentine is composed, thereby also blocking the stimuli causing the painful nerve impulses. Repeated use helps to build a strong barrier by occluding the tubules more and more, leading to a decrease in sensitivity.

While reducing hypersensitivity is just one of the comprehensive range of oral health benefits delivered by Oral-B Pro-Expert toothpaste, for sufferers of the painful condition, it will probably be enough by itself! Thanks to Oral-B Pro-Expert, the sudden pain of this preventable condition can be reduced. Rigorous laboratory and clinical research supports the benefits of stabilised stannous fluoride toothpaste in controlling dentinal hypersensitivity.