To mark their one hundredth year in the UK, Wrigley has donated £100,000 to the British Dental Health Foundation and is also a platinum sponsor of National Smile Month.

Wrigley, whose products include Wrigley's Extra and Extra Ice White sugarfree gum, has founded The Wrigley Tooth Fairy Fund to further enhance the work they do in helping to improve the oral health of the British public. The Tooth Fairy Fund has donated £100,000 to the Foundation who will use the financial support for an oral health education project whereby primary care trusts (PCTs) can bid for funds to create or support innovative on-the-ground oral care projects.

Wrigley hopes that PCTs will come back with some innovative ideas on how they can use the donation.

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