Philips has launched a new Sonicare toothbrush - Sonicare for Kids - aimed at children aged 4 to 10 years of age. The new brush is based on the core Sonicare technology but incorporates a number of new elements.

A KidTimer function helps paediatric patients reach the recommended two minute brushing time by progressively increasing the brushing duration over the course of 90 days.

The in-built timer and quadpacer has a musical tones indicator and because it is aimed at children, the new brush has two kid friendly power modes to ensure gentle yet effective cleaning.

At low mode it is 60% less powerful than Sonicare FlexCare making it ideal for children aged 4+ and at high mode it is 40% less powerful for children aged 7+ and has significantly less vibration and a lower noise level than its parent brush.

An ergonomic handle fits easily in the child's hand and includes two gripping locations for training purposes. Age appropriate brush heads in two sizes also accommodate a child's development. These have a protective rubber over-mould to shield tender young gums.

Sonicare for Kids also includes interchangeable decorative panels, an anti-roll device, a large, easy to find on/off button and a sturdy charger base which incorporates a brush head holder.

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