BlanX, makers of professional whitening toothpaste, have introduced a new home whitening treatment, BlanX Extrawhite. Distributed in the UK by Acdoco, it is available on the shelf at £9.99.

The treatment works by brushing teeth twice a day for two minutes over a two-week period, four times a year and comes with a free BlanXometer allowing the consumer to watch their teeth whiten naturally by the day.

The formula is based on a higher concentration of Arctic lichen, is fast-acting and safe to use without being aggressive on the enamel, while the whitening agent makes it especially suitable for smokers and drinkers of tea, coffee and red wine.

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