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The only way to fix fast fashion is to end it

Nature Reviews Earth & Environment volume 4, pages 137–138 (2023)Cite this article

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The textile industry has tried to combat the criticism of fast fashion through overly simplistic solutions at the product and operational level. Fast fashion cannot be fixed — the industry needs to be reconstructed to emphasize long material and product lifetimes.

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Fig. 1: Sustainable textile system.

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Authors and Affiliations

  1. Department of Management Studies, Aalto University School of Business, Espoo, Finland

    Olli Sahimaa, Elizabeth M. Miller & Minna Halme

  2. Department of Design, Aalto University School of Arts, Design and Architecture, Espoo, Finland

    Kirsi Niinimäki

  3. Data-driven Solutions, VTT Technical Research Centre of Finland Ltd., Oulu, Finland

    Hannu Tanner

  4. Biomass Processing and Products, VTT Technical Research Centre of Finland Ltd., Espoo, Finland

    Mikko Mäkelä

  5. School of Built Environment and Bioeconomy, Tampere University of Applied Sciences, Tampere, Finland

    Marja Rissanen

  6. Department of Sustainability Science, LUT University, Lahti, Finland

    Anna Härri

  7. Department of Bioproducts and Biosystems, Aalto School of Chemical Engineering, Espoo, Finland

    Michael Hummel

Authors
  1. Olli Sahimaa
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  2. Elizabeth M. Miller
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  3. Minna Halme
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  4. Kirsi Niinimäki
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  5. Hannu Tanner
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  6. Mikko Mäkelä
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  7. Marja Rissanen
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  8. Anna Härri
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  9. Michael Hummel
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Correspondence to Olli Sahimaa.

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The authors declare no competing interests.

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Sahimaa, O., Miller, E.M., Halme, M. et al. The only way to fix fast fashion is to end it. Nat Rev Earth Environ 4, 137–138 (2023). https://doi.org/10.1038/s43017-023-00398-w

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  • DOI: https://doi.org/10.1038/s43017-023-00398-w

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