The textile industry has tried to combat the criticism of fast fashion through overly simplistic solutions at the product and operational level. Fast fashion cannot be fixed — the industry needs to be reconstructed to emphasize long material and product lifetimes.
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The authors declare no competing interests.
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Sahimaa, O., Miller, E.M., Halme, M. et al. The only way to fix fast fashion is to end it. Nat Rev Earth Environ 4, 137–138 (2023). https://doi.org/10.1038/s43017-023-00398-w