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The only way to fix fast fashion is to end it

The textile industry has tried to combat the criticism of fast fashion through overly simplistic solutions at the product and operational level. Fast fashion cannot be fixed — the industry needs to be reconstructed to emphasize long material and product lifetimes.

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Fig. 1: Sustainable textile system.


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Correspondence to Olli Sahimaa.

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Sahimaa, O., Miller, E.M., Halme, M. et al. The only way to fix fast fashion is to end it. Nat Rev Earth Environ 4, 137–138 (2023).

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