Solving the plastic waste problem requires pre- and post-consumption actions. Behaviour change interventions — including nudges, norm messages and education — offer opportunities to reduce demand for single-use plastic while industry-wide solutions and governmental policies are developed and expanded.
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Truelove, H.B., Raimi, K.T. & Carrico, A.R. Curbing single-use plastic with behaviour change interventions. Nat Rev Earth Environ 3, 722–723 (2022). https://doi.org/10.1038/s43017-022-00356-y
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DOI: https://doi.org/10.1038/s43017-022-00356-y
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