To realize sustainability transitions, there is a need for broad societal support. A study now shows that images can be influential in building that support, even in the case of policy decisions to invest in greener urban transportation, which more sceptical citizens would typically not endorse.
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Metze, T., Rojas-Padilla, E. Visualizing greener cities. Nat Sustain 7, 377–378 (2024). https://doi.org/10.1038/s41893-024-01277-y
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DOI: https://doi.org/10.1038/s41893-024-01277-y