Complex contagions — for example when ideas spread across a network — are thought to be different from the simple contagions observed for infections. Simple contagions are now shown to exhibit a key macroscopic characteristic of complex behaviour when they interact.
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Lehmann, S. Interacting contagions. Nat. Phys. 16, 377–378 (2020). https://doi.org/10.1038/s41567-020-0817-9
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DOI: https://doi.org/10.1038/s41567-020-0817-9