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Public-health communication should be more transparent

Nature Human Behaviour volume 7, pages 662–664 (2023)Cite this article

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An analysis of 2,500 public-health claims reveals that organizations rarely communicate uncertainties around the benefits of behavioural change. To be ethical, public-health communication should be accurate and transparent.

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Fig. 1: Health claims are common but effect sizes are rare.

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Authors and Affiliations

  1. Centre for Culture and Evolution, Brunel University London, Uxbridge, UK

    Mícheál de Barra

  2. Uehiro Centre for Practical Ethics, University of Oxford, Oxford, UK

    Rebecca C. H. Brown

Authors
  1. Mícheál de Barra
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  2. Rebecca C. H. Brown
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Correspondence to Rebecca C. H. Brown.

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The authors declare no competing interests.

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de Barra, M., Brown, R.C.H. Public-health communication should be more transparent. Nat Hum Behav 7, 662–664 (2023). https://doi.org/10.1038/s41562-023-01574-0

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