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It’s time to reimagine sample diversity and retire the WEIRD dichotomy

The world’s population does not split neatly into two groups, WEIRD and non-WEIRD people, argues Sakshi Ghai. Because the non-WEIRD brush does not do justice to the complexity of human lives, she calls upon behavioural science to ensure that samples represent human diversity.

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Correspondence to Sakshi Ghai.

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Ghai, S. It’s time to reimagine sample diversity and retire the WEIRD dichotomy. Nat Hum Behav 5, 971–972 (2021). https://doi.org/10.1038/s41562-021-01175-9

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  • DOI: https://doi.org/10.1038/s41562-021-01175-9

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