Privacy regulations for online platforms allow users to control their personal data. But what happens when our private attributes or behaviour can be inferred without our personal data? Researchers reveal that the behaviour of individuals is predictable using only the information provided by their friends in an online social network.
This is a preview of subscription content, access via your institution
Relevant articles
Open Access articles citing this article.
-
Communication-efficient federated learning via knowledge distillation
Nature Communications Open Access 19 April 2022
-
Analyzing and inferring human real-life behavior through online social networks with social influence deep learning
Applied Network Science Open Access 13 June 2019
Access options
Access Nature and 54 other Nature Portfolio journals
Get Nature+, our best-value online-access subscription
$29.99 / 30 days
cancel any time
Subscribe to this journal
Receive 12 digital issues and online access to articles
$119.00 per year
only $9.92 per issue
Buy this article
- Purchase on Springer Link
- Instant access to full article PDF
Prices may be subject to local taxes which are calculated during checkout
References
Bagrow, J. P., Liu, X. & Mitchell, L. Nat. Hum. Behav. https://doi.org/10.1038/s41562-018-0510-5 (2019).
Garcia, D. Sci. Adv. 3, e1701172 (2017).
Horvát, E., Hanselmann, M., Hamprecht, F. A. & Zweig, K. A. PLoS ONE 7, e34740 (2012).
Jurgens, D., Tsvetkov, Y. & Jurafsky, D. in Social Informatics. SocInfo 2017. Lecture Notes in Computer Science Vol. 10540 (eds Ciampaglia G., Mashhadi A. & Yasseri T.) 537–558 (Springer, Cham, 2017); https://doi.org/10.1007/978-3-319-67256-4_43
Garcia, D., Goel, M., Agrawal, A. & Kumaraguru, K. EPJ Data Sci. 7, 3 (2018).
Hatmaker, T. Zuckerburg denies knowledge of Facebook shadow profiles. TechCrunch https://techcrunch.com/2018/04/11/facebook-shadow-profiles-hearing-lujan-zuckerberg/ (2018).
Kosinski, M., Stillwell, D. & Graepel, T. Proc. Natl Acad. Sci. USA 110, 5802–5805 (2013).
Cabañas, J. G., Cuevas, Á. & Cuevas, R. Unveiling and quantifying Facebook exploitation of sensitive personal data for advertising purposes. In 27th USENIX Security Symposium 479–495 (USENIX, 2018); https://www.usenix.org/conference/usenixsecurity18/presentation/cabanas
Marwick, A. E. & Boyd, D. New Media Soc. 16, 1051–1067 (2014).
Author information
Authors and Affiliations
Corresponding author
Ethics declarations
Competing interests
The author declares no competing interests.
Rights and permissions
About this article
Cite this article
Garcia, D. Privacy beyond the individual. Nat Hum Behav 3, 112–113 (2019). https://doi.org/10.1038/s41562-018-0513-2
Published:
Issue Date:
DOI: https://doi.org/10.1038/s41562-018-0513-2
This article is cited by
-
Communication-efficient federated learning via knowledge distillation
Nature Communications (2022)
-
Analyzing and inferring human real-life behavior through online social networks with social influence deep learning
Applied Network Science (2019)