Retraction Note: Limited individual attention and online virality of low-quality information

The original article was published on 26 June 2017

Retraction of: Nature Human Behaviour https://doi.org/10.1038/s41562-017-0132, published online 26 June 2017.

The authors wish to retract this Letter as follow-up work has highlighted that two errors were committed in the analyses used to produce Figs 4d and 5.

In Fig. 4d, a software bug led to an incorrect value of the discriminative power represented by the blue bar. The correct value is τ = 0.17, as opposed to the value τ = 0.15 reported in the Letter.

In Fig. 5, the model plot was produced with erroneous data. Produced with the correct data, the authors’ model does not account for the virality of both high- and low-quality information observed in the empirical Facebook data (inset). In the revised figure shown below (Fig. 5), the distribution of high-quality meme popularity predicted by the model is substantially broader than that of low-quality memes, which do not become popular. Thus, the original conclusion, that the model predicts that low-quality information is just as likely to go viral as high-quality information, is not supported. All other results in the Letter remain valid.

figure1

Fig. 5

Author information

Affiliations

Authors

Corresponding author

Correspondence to Diego F. M. Oliveira.

Rights and permissions

Reprints and Permissions

About this article

Verify currency and authenticity via CrossMark

Cite this article

Qiu, X., Oliveira, D.F.M., Shirazi, A.S. et al. Retraction Note: Limited individual attention and online virality of low-quality information. Nat Hum Behav 3, 102 (2019). https://doi.org/10.1038/s41562-018-0507-0

Download citation

Further reading

Search

Nature Briefing

Sign up for the Nature Briefing newsletter — what matters in science, free to your inbox daily.

Get the most important science stories of the day, free in your inbox. Sign up for Nature Briefing