Skip to main content

Thank you for visiting nature.com. You are using a browser version with limited support for CSS. To obtain the best experience, we recommend you use a more up to date browser (or turn off compatibility mode in Internet Explorer). In the meantime, to ensure continued support, we are displaying the site without styles and JavaScript.

ENVIRONMENTAL SCIENCE

Modelling social norms of water conservation

Social norms are the dominant behavioural patterns in a group that affect how people follow rules and regulations. A new modelling study shows, for different localities around the world, how the combination of biophysical context and social norms affects cooperation in water conservation.

This is a preview of subscription content, access via your institution

Relevant articles

Open Access articles citing this article.

Access options

Rent or buy this article

Prices vary by article type

from$1.95

to$39.95

Prices may be subject to local taxes which are calculated during checkout

References

  1. Nyborg, K. et al. Science 354, 42–43 (2016).

    Article  CAS  PubMed  Google Scholar 

  2. Castilla-Rho, J. C., Rojas, R., Andersen, M. S., Holley, C. & Mariethoz, G. Nat. Hum. Behav. 1, 0181 (2017).

    Article  Google Scholar 

  3. World Values Survey (accessed 20 July 2017); http://www.worldvaluessurvey.org

  4. Axelrod, R. Am. Polit. Sci. Rev. 80, 1095–1111 (1986).

    Article  Google Scholar 

  5. Douglas, M. Natural Symbols: Explorations in Cosmology (Routledge, London and New York, 2004).

    Google Scholar 

  6. Chai, S.-K. et al. Beliefs Values 1, 193–208 (2009).

    Article  Google Scholar 

  7. Verburg, P. H. et al. Glob. Environ. Change 39, 328–340 (2016).

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Marco A. Janssen.

Ethics declarations

Competing interests

The author declares no competing financial interests.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Janssen, M.A. Modelling social norms of water conservation. Nat Hum Behav 1, 624–625 (2017). https://doi.org/10.1038/s41562-017-0196-0

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1038/s41562-017-0196-0

This article is cited by

Search

Quick links

Nature Briefing

Sign up for the Nature Briefing newsletter — what matters in science, free to your inbox daily.

Get the most important science stories of the day, free in your inbox. Sign up for Nature Briefing