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CONSUMER PERCEPTIONS

From myths to action

Nature Climate Change volume 9, pages 8–9 (2019)Cite this article

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Correcting misperceptions provides an opportunity to reduce household GHG emissions across multiple domains. Now research shows that consumers greatly underestimate emissions from foods, but these misperceptions can be successfully corrected with carbon labelling.

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Authors and Affiliations

  1. Vanderbilt University Law School, Nashville, TN, USA

    Michael P. Vandenbergh

  2. Copenhagen Business School, Frederiksberg, Denmark

    Kristian Steensen Nielsen

Authors
  1. Michael P. Vandenbergh
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  2. Kristian Steensen Nielsen
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Correspondence to Michael P. Vandenbergh.

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Vandenbergh, M.P., Nielsen, K.S. From myths to action. Nature Clim Change 9, 8–9 (2019). https://doi.org/10.1038/s41558-018-0357-9

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