CONSUMER PERCEPTIONS

From myths to action

Correcting misperceptions provides an opportunity to reduce household GHG emissions across multiple domains. Now research shows that consumers greatly underestimate emissions from foods, but these misperceptions can be successfully corrected with carbon labelling.

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Correspondence to Michael P. Vandenbergh.

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Vandenbergh, M.P., Nielsen, K.S. From myths to action. Nature Clim Change 9, 8–9 (2019). https://doi.org/10.1038/s41558-018-0357-9

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