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CONSUMER PERCEPTIONS

From myths to action

Nature Climate Changevolume 9pages89 (2019) | Download Citation

Correcting misperceptions provides an opportunity to reduce household GHG emissions across multiple domains. Now research shows that consumers greatly underestimate emissions from foods, but these misperceptions can be successfully corrected with carbon labelling.

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Author information

Affiliations

  1. Vanderbilt University Law School, Nashville, TN, USA

    • Michael P. Vandenbergh
  2. Copenhagen Business School, Frederiksberg, Denmark

    • Kristian Steensen Nielsen

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Correspondence to Michael P. Vandenbergh.

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DOI

https://doi.org/10.1038/s41558-018-0357-9

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