Correcting misperceptions provides an opportunity to reduce household GHG emissions across multiple domains. Now research shows that consumers greatly underestimate emissions from foods, but these misperceptions can be successfully corrected with carbon labelling.
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Vandenbergh, M.P., Nielsen, K.S. From myths to action. Nature Clim Change 9, 8–9 (2019). https://doi.org/10.1038/s41558-018-0357-9
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