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Can foodporn prime healthy eating? Thinking beyond digital gazing and satiety


The uprise of digital media has bypassed the language and cultural barriers of communicating about food with peers. Sharing exaggeratively glamourized food visuals with fancy hashtags and folksonomy, generally termed as Foodporn, is “trendy”. Exposure to Foodporn affects food choices, directly or indirectly, through psychological, physiological and psychosocial means. Though unhealthy connotation is often attributed to foodporn, this perspective article implores that the plausible potential to alluring food pictures to prompt healthy food choices, be explored. Can foodporn be effectively used for e-priming (electronically priming) healthy food choices by glamourizing and idealizing healthy foods?

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Fig. 1: Illustration of the pathways of the physiological, psychological and psychosocial impact of Foodporn on food choices.
Fig. 2: Future implication of using healthy foodporn for e-priming positive food choices Vs the current understanding of negative connotation and impacts of foodporn.

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Data sharing not applicable to this article as no datasets were generated or analyzed during the current study.


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AS reviewed literature, executed the work and contributed to manuscript preparation; SRMG conceived the study, supervised and critically reviewed the manuscript; AK contributed to review of literature, manuscript revisions, and preparation of figures.

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Correspondence to SubbaRao M. Gavaravarapu.

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Seal, A., Gavaravarapu, S.M. & Konapur, A. Can foodporn prime healthy eating? Thinking beyond digital gazing and satiety. Eur J Clin Nutr (2022).

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