Thirty percent of people are troubled with tooth senstivity. They may experience pain or discomfort as a response to one or a number of triggers which may include hot, cold, sweet or acidic foods and beverages, cold air or water, or when brushing, flossing or using alcohol-based mouth rinses. Their typical response is to brush more gingerly or less frequently which can exacerbate the risk of developing periodontal disease.

With Philips' newly launched Sonicare ultra soft brush head for patients with sensitive teeth, it is possible to recommend a caring new brushing protocol as has been shown to reduce gum bleeding, redness and swelling.

The new Philips S2 brush head guarantees the softest brushing experience, with superior cleaning for sensitive teeth and gums. It has the thinnest bristle filaments of any Sonicare brush head (0.1 mm) and more than 2,000 are amassed on the head, which makes it uniquely designed to provide an extra soft yet effective brushing experience. The stepped trim profile of the bristles also ensures that they hug the gumline and penetrate the interproximal areas most effectively.

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Studies demonstrate that the new ‘marshmallow soft' brush head is clinically proven to remove ten times more plaque [than a manual toothbrush] effectively while remaining gentle on gums, ensuring patients receive a superior clean.

Brushing with Sonicare fitted with an S2 brush head improves gum health significantly better than a manual toothbrush; this is because the extra soft bristles gently brush along the gumline, for up to five times healthier gums in just six weeks.

The new brush head is also more sensitive to environmental concerns as 70% is formed from bio-based plastic and can be recycled through Philips' backed Terracycle scheme.

The new S2 brushhead will sell for £6.82 and is available from the new Sonicare online shop: https://www.philips.co.uk/c-m-pe/electric-toothbrushes.