Ma S, Bai C, Chen C, Bai J, Yu M, Zhou Y. Public sense of dental implants on social media: A cross-sectional study based on text analysis of comments. J Dent 2023; 137: 104671.

The hot topics of public concern were procedure, cost, feelings associated with prognosis and multidisciplinary approaches.

This study investigated the most discussed topics and possible new interests in dental implants among the public, as well as the public sentiments towards dental implants. Comments of the top 100 most viewed dental implant-related YouTube videos were studied. The comments were analysed by topic analysis and sentiment analysis. The basic information of videos was collected and classified. Seventy-four videos with 61,618 comments were considered eligible in this study. Most videos targeted the public with high viewing and comments, but the theme was single and the quality was low. From topic analysis, the most discussed topics in the comments were procedure, cost, feelings associated with prognosis, and expectations. Multidisciplinary approaches in implant dentistry were frequently discussed. From sentiment analysis, the public mainly expressed positive sentiment through comments. In detail, the public had positive feelings about aesthetics and health, negative feelings about pain, and neutral feelings about cost.