For a consistently effective oral hygiene routine that helps patients to achieve a bright, white smile, recommend Arm & Hammer Advance White daily toothpaste.

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This carefully formulated low-abrasive toothpaste contains baking soda for an exceptionally deep clean and outstanding plaque removal efficacy.

Arm & Hammer Advance White with Micropolisher Technology is the secret to long-lasting whiteness - twice daily brushing leaves the teeth up to three shades whiter with a protective shield to prevent further staining.

For more information about the carefully formulated Arm & Hammer toothpaste range, visit http://www.armandhammer.co.uk/ or email: ukenquiries@churchdwight.com. Arm & Hammer oral healthcare products are available at Boots, Superdrug, Sainsbury's, Tesco, Asda and Morrisons throughout the UK.