New figures released by the Oral Health Foundation indicate a surge in the popularity of cosmetic dentistry, pinpointing the under 35s as having the biggest spend per annum and 53% having had cosmetic dentistry in the UK.

With practices looking to the year ahead in dentistry, could a focus on cosmetic dentistry provide the key to unlocking potential growth, due to this current and now pent up demand?

The Academy By Ash offers the ideal three-day smile makeover course for those looking to get started or increase their clinical skills in this area.

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Course creator, Dr Ash Parmar, said: 'Current issues such as PPE costs and uncertainties with the NHS and so on mean that there is a great opportunity to progress and excel in private dentistry. Selecting the right course and investing for your future is essential right now. Learning new and better skills will allow you to do more comprehensive dentistry and earn more income, so any investment is actually a financial win in the long term.'

Dr Parmar will be ably assisted by Dr Manish Chitnis, who added: 'Many of us have made great use of virtual learning opportunities over the last few months, but hands-on experience is absolutely essential when updating your clinical dentistry skills. Being present during live demonstrations and taking part in hands-on sessions is very much responsible for where I am today, and I cannot imagine that would have been possible through virtual learning alone.'

In terms of ensuring post COVID-19 safety, delegates may rest assured everything will be taken care of, including delegates being in an AGP-free bubble during the live demonstrations. Using high definition video and audio camera equipment, Ash can teach as he is working on the patient simultaneously - this is truly a unique learning opportunity for dentists that want to excel in restorative & cosmetic dentistry, with a very thorough understanding of occlusion.

For further information, visit www.theacademybyash.co.uk and to book simply go to https://bit.ly/2KLgLNg or call Aditee at Dental Concepts on 07885 428887.