Healthcare company Philips has partnered with IAS (Inman Aligner System) on their Zoom whitening business, to help educate dental professionals about the importance of tooth whitening, how to whiten teeth and which products to use. Philips and IAS aim to make tooth whitening a solution for the dental profession, not just a product.

Philips has worked with IAS on developing a tray specifically for its tooth whitening products. Now dental professionals/groups have the option to buy not only the Zoom product from Philips, but as part of a solution, they can now also have the trays produced for them. There is the additional benefit that dental practices only need to buy when they prescribe. The process is simple. The dental professional takes patient impressions either digitally or manually, sends the results to the laboratory which will make up a zoom tray, put that into a zoom kit and then post that back to the practice.

The benefit of this is there is now no need for stock holding for a practice; no shelf life concerns over peroxide - because all whitening products have a shelf life; no risk of stock being lost; and no stock management issues, as you only order what you sell.

This way Philips can provide the very best quality of products and trays that are tailor made to work with its products, and for each patient, at a very competitive price. For corporate dentistry what that also enables Philips to do is ensure a uniformity of products and a uniformity of systems for every patient so that whether you walk into a practice in Bolton or Brighton, you get the same whitening trays and the same whitening products, and you get a consistency and excellent result.

Visit www.philips.co.uk/dentalprofessional or call 0800 0567 222.