Abstract
Background
The quality of prostate cancer (PCa) content on Instagram is unknown.
Methods
We examined 62 still-images and 64 video Instagram posts using #prostatecancer on 5/18/20. Results were assessed with validated tools.
Results
Most content focused on raising awareness or sharing patient stories (46%); only 9% was created by physicians. 90% of content was low-to-moderate quality and most was understandable, but actionability was 0%. Of the 30% of content including objective information, 40% contained significant misinformation. Most posts had comments offering social support.
Conclusions
Instagram is a source of understandable PCa content and social support; however, information was poorly actionable and had some misinformation.
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All research data are publicly available through Instagram.
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Funding
SL: Prostate Cancer Foundation, Health Disparity Research Award from the Department of Defense.
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AX gathered and analyzed data, wrote and revised manuscript; JT analyzed data, revised manuscript; RM revised manuscript; TG, VP, RM gathered source data; SL conceptualized the study and reviewed the manuscript
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Xu, A.J., Myrie, A., Taylor, J.I. et al. Instagram and prostate cancer: using validated instruments to assess the quality of information on social media. Prostate Cancer Prostatic Dis 25, 791–793 (2022). https://doi.org/10.1038/s41391-021-00473-7
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DOI: https://doi.org/10.1038/s41391-021-00473-7