Apolipoprotein E (APOE) is indirectly involved in the proteolytic degradation of amyloid-β, and allelic variation in the APOE gene is the leading genetic risk factor for Alzheimer disease (AD). As APOE expression is transcriptionally regulated by retinoid X receptors (RXRs), Cramer et al. investigated the oral RXR agonist bexarotene in AD mice. The resultant increase in APOE levels was accompanied by increased clearance of amyloid-β, rapid reduction in plaque volume and improvements in functional deficits associated with AD. Bexarotene is already approved as an anticancer drug.