FROM THE ANALYST'S COUCH

Developing blockbuster drugs: both nature and nurture

McKinsey & Co., Amsterdam, Netherlands.

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Competing Financial Interests

All authors of this article are employees of McKinsey & Company, a management consultancy firm that works with the world’s leading biopharmaceutical companies on innovation topics. The analysis in this study was funded by McKinsey's Pharmaceuticals and Medical Products practice and undertaken independently of any other organizations.

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