Swedish cosmetics company Oriflame has launched its first toothpaste, Optifresh, to the UK oral care market. Combining nature with science, it contains the Optifresh Advanced Remineralising System, a combination of sea algae (rich in zinc, iron, calcium, and phosphor) that helps to remineralise tooth enamel, and fluoride which protects teeth from acids known to cause cavities and tooth decay.

The range comprises of Optifresh multi-action with a sweet mint flavour and Optifresh multi-action whitening toothpaste with cool water mint flavour.

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