A recent issue of the Daily Mail contained a double-page spread asking why it is so difficult to get an NHS dentist. The BDA's media team provided a significant background briefing to the author of the feature and arranged an interview with GDPC chair Lester Ellman. The piece was sympathetic to the problems facing practitioners, exploring both how the current situation has been reached and looking forward to what the reforms might mean. Affording Dr Ellman the last word, the article concluded with him underling to the paper's 2,350,000 readers that it will be patients who lose out if the Government doesn't get dental reform right.