A new 100% natural toothpaste is being launched this month. Green People's Minty Cool Toothpaste provides all the refreshing and effective cleansing properties of many top high street brands, but with potent natural ingredients to cleanse teeth and look after gums. This new product offers gentle, effective cleansing with the anti-bacterial and antiseptic properties of peppermint, spearmint and myrrh essential oils.

Minty Cool contains natural, plant derived betaine. Clinical trials have shown that this mild foaming ingredient helps to reduce dry mouth syndrome by stimulating saliva production. Unlike the foaming properties of many high street brands containing sodium lauryl sulphate, Minty Cool's betaine foaming properties work without causing any gum irritation or inflammation. Minty Cool is based on calcium carbonate to gently clean and remove plaque from teeth and gums without a harsh abrasive action. This is blended with aloe vera, which has a soothing effect on tender sensitive gums, reduces swelling, and has powerful antiseptic properties especially in gum pockets. Priced at £3.45, Green People's Minty Cool will be available via mail order at Green People Tel: 01403 740350, the website www.greenpeople.co.uk and through independent health stores around the UK.

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