Online shoppers can now use their purchasing power to donate to charities such as Dentaid with a new shopping gateway called UshopUgive.com.
The stores that feature on the gateway include a huge number of well-known retailers who pay UshopUgive.com a sales commission of between five and 15% on everything you buy from them, via the site. Then UshopUgive.com passes a portion on to the charity you have selected and it does not cost anything extra to shop via the gateway.
Initially the gateway will give 50% of the sales commission to the charities selected, and as purchases via the site grow, it intends to progressively increase the charities' share. It has an ultimate commitment to pass 90% of total income to the charities.
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Using purchasing power for charity. Br Dent J 197, 377 (2004). https://doi.org/10.1038/sj.bdj.4811785
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DOI: https://doi.org/10.1038/sj.bdj.4811785