Abstract
Whether you have just left your hotel, purchased a new car or eaten at a roadside cafe, the chances are someone will have asked your views about their services, products and delivery. Why? Perhaps because the market oriented business knows better than to assume it understands its customers. A safer approach is to seek their views through market research, and that is the approach the new Quality Development Awards initiated by the BDJ, Denplan and Colgate have taken
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Maris, L. What value market research?. Br Dent J 175, 90 (1993). https://doi.org/10.1038/sj.bdj.4808236
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DOI: https://doi.org/10.1038/sj.bdj.4808236