Why it Matters |
Featured
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Editorial |
The scientific marketplace
To ensure that their work gets the funding and the attention it deserves, scientists need to engage with different stakeholders. Concepts from marketing could help them increase the impact of their efforts.
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Commentary |
One-click science marketing
Strong competition and funding squeezes require scientists to look for ways to increase their profile and impact within and beyond the scientific community. Online tools and services can help them communicate and publicize their research more effectively.
- Martin Fenner
Understanding scientists is key for science