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Scientific American

October 1, 2000

1 min read

The Power of Memes

Behaviors and ideas copied from person to person by imitation--memes--may have forced human genes to make us what we are today

By Susan Blackmore

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Susan Blackmore is a psychologist and a visiting professor at the University of Plymouth in England. She has authored many books, most famously The Meme Machine (Oxford University Press, 2000).

More by Susan Blackmore
Scientific American Magazine Vol 283 Issue 4This article was originally published with the title “The Power of Memes” in Scientific American Magazine Vol. 283 No. 4 (), p. 64
doi:10.1038/scientificamerican1000-64
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