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Published online 30 May 2006 | Nature | doi:10.1038/news060529-2
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Simple sounds make for sound investments
Easily pronounced stocks do better on the market.
For those of you struggling to pick a winner in the complex world of stocks and shares, help is at hand. A psychology study has found that, at least in the short-term, stocks with names that are easier to pronounce consistently outperform those with more confusing monikers.
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