Easily pronounced stocks do better on the market.
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References
AlterA. L.& OppenheimerD. M. . Proc. Natl Acad. Sci, doi:10.1073/pnas.0601071103 (2006).
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Peplow, M. Simple sounds make for sound investments. Nature (2006). https://doi.org/10.1038/news060529-2
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DOI: https://doi.org/10.1038/news060529-2