Access
This article is part of Nature's premium content.
Published online 16 February 2006 | Nature | doi:10.1038/news060213-9
News
Why you should go with your gut
Study says unconscious consideration yields most satisfying decisions.
The best way to make a tough decision is to put your feet up and think about something else. So says an investigation of people shopping for cars, clothes and furniture.
To read this story in full you will need to login or make a payment (see right).
Comments
Reader comments are usually moderated after posting. If you find something offensive or inappropriate, you can speed this process by clicking 'Report this comment' (or, if that doesn't work for you, email redesign@nature.com). For more controversial topics, we reserve the right to moderate before comments are published.