Henry Gee would be the first in line to try fish fried in cocoa. It's all a matter of what you're used to, he explains.
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References
Dalton, P., Doolittle, N., Nagata, H. & Breslin, P.A. S. The merging of the senses: integration of subthreshold taste and smell Nature Neuroscience 3, 431 - 432 2000
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Gee, H. Ketchup in your custard. Nature (2000). https://doi.org/10.1038/news000420-7
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DOI: https://doi.org/10.1038/news000420-7