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Nature 459, 329 (21 May 2009) | doi:10.1038/459329a; Published online 20 May 2009

Open Innovation Challenges

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Q&A: The exhibition designer

Jascha Hoffman

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A pioneer of interactive museum installations, Edwin Schlossberg lets young visitors experience science first hand, from launching a space shuttle to seeing the world through an animal's eyes. As his neuroscience-inspired paintings are shown this month in New York City, he explains how he applies cognitive science to harness children's curiosity.

ARTS REVIEWED: Edwin Schlossberg: At the Moment

Ronald Feldman Fine Arts, New York City
Until 30 May 2009.

How do you engage children with science?If you put a bucket of water in front of a child — 2 years old, 5 years old, even 8 years old — they will play with it forever.