Access
To read this story in full you will need to login or make a payment (see right).
Letter
Nature 441, 223-226 (11 May 2006) | doi:10.1038/nature04676; Received 28 November 2005; Accepted 24 February 2006; Published online 23 April 2006
Open Innovation Challenges
-
Methods of Modeling Adaptation in Populations
The analysis of adaptation with a population is a frequently encountered computational modeling scen...
-
Methods to Analyze Consumer Emotions
The Seeker is looking for methods to analyze consumer emotions. This Challenge requires only a writ...
nature jobs
Academic Dermatopathologist
- Brighsm and Women's Hospital
- Boston, MA
Natural Products Chemist
- Praj Matrix - Praj Industries Ltd
- Pune, Maharashtra Pune-411021 India
Neurons in the orbitofrontal cortex encode economic value
Camillo Padoa-Schioppa1 & John A. Assad1
- Department of Neurobiology, Harvard Medical School, 220 Longwood Avenue, Boston, Massachusetts 02115, USA
Correspondence to: Camillo Padoa-Schioppa1 Correspondence and requests for materials should be addressed to C.P.-S. (Email: camillo@alum.mit.edu).
Abstract
Economic choice is the behaviour observed when individuals select one among many available options. There is no intrinsically 'correct' answer: economic choice depends on subjective preferences. This behaviour is traditionally the object of economic analysis1 and is also of primary interest in psychology2. However, the underlying mental processes and neuronal mechanisms are not well understood. Theories of human and animal choice1, 2, 3 have a cornerstone in the concept of 'value'. Consider, for example, a monkey offered one raisin versus one piece of apple: behavioural evidence suggests that the animal chooses by assigning values to the two options4. But where and how values are represented in the brain is unclear. Here we show that, during economic choice, neurons in the orbitofrontal cortex5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18 (OFC) encode the value of offered and chosen goods. Notably, OFC neurons encode value independently of visuospatial factors and motor responses. If a monkey chooses between A and B, neurons in the OFC encode the value of the two goods independently of whether A is presented on the right and B on the left, or vice versa. This trait distinguishes the OFC from other brain areas in which value modulates activity related to sensory or motor processes19, 20, 21, 22, 23, 24, 25. Our results have broad implications for possible psychological models, suggesting that economic choice is essentially choice between goods rather than choice between actions. In this framework, neurons in the OFC seem to be a good candidate network for value assignment underlying economic choice.
To read this story in full you will need to login or make a payment (see right).
MORE ARTICLES LIKE THIS
These links to content published by NPG are automatically generated.
RESEARCH
The representation of economic value in the orbitofrontal cortex is invariant for changes of menuNature Neuroscience Article (01 Jan 2008)
The neural correlates of subjective value during intertemporal choiceNature Neuroscience Article (01 Dec 2007)
Risk-sensitive neurons in macaque posterior cingulate cortexNature Neuroscience Article (01 Sep 2005)
See all 5 matches for Research
