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Nature 440, 382 (16 March 2006) | doi:10.1038/440382a; Published online 15 March 2006

Open Innovation Challenges

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Product development

Nancy Kress1

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Switch off, tune out, and clean up.

"That's the stupidest idea I've ever seen," the vice-president for marketing said, but so softly that only his neighbour heard. "What is the Old Man thinking?