At this year's British Dental Conference and Exhibition in Manchester Oral-B introduced the new TEST DRIVE power brush trial programme; the SmartSeries electric toothbrush with Bluetooth 4.0 connectivity; and the CROSS ACTION brush head.

TEST DRIVE allows multiple users to experience Oral-B power and Oral-B toothpaste using a shared handle in a hygienic way. Oral-B has designed and produced specialised handles and refills that feature a Triple Protection-System: a sealing insert within the refill brush head works with the handle to help prevent saliva entering the handle; a specially designed protective covering works in combination with the sealing system to help provide extra protection against soiling of the handle; and the cleaning and disinfection procedure ensures a hygienic next use.

The new CROSS ACTION brush head is Oral-B's most advanced power brush head to date that has perfectly angled bristles for a superior clean. Oral-B's new SmartSeries electric toothbrush is the world's first interactive electric toothbrush with Bluetooth 4.0 connectivity. The new toothbrush connects to the Oral-B App to provide real-time guidance while brushing – recording brushing activity as data – which patients can then share with their dental professional, helping to create a smarter, more personalised brushing routine.

The CROSS ACTION brush head will be available from July 2014 in the UK, and the SmartSeries electric toothbrush with Bluetooth 4.0 connectivity will be sold at limited retailers in the UK beginning in May.