Voluntarily paying attention to one object in a crowded scene enhances perception of that object and increases the activity of neurons representing it. Attention can also be drawn involuntarily by salient objects—for example, by the sudden onset of a bright stimulus. A study now shows how this involuntary type of attention may mediate competition between representations in human visual cortex.
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Yantis, S. How visual salience wins the battle for awareness. Nat Neurosci 8, 975–977 (2005). https://doi.org/10.1038/nn0805-975
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DOI: https://doi.org/10.1038/nn0805-975
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