The British Association of Oral and Maxillofacial Surgeons (BAOMS) Council launched its 'Face Up' campaign in February to promote good behaviour and challenge poor behaviour in medicine. The 'Face Up' web banner went live at 9 am on Thursday 8 February to coincide with the Royal College of Surgeons of Edinburgh's (RCSEd) and Royal College of Obstetricians and Gynaecologists' (RCOG) 'Tackling Undermining & Bullying' conference in Birmingham.

BAOMS Honorary Secretary Austen Smith explained: 'Face Up is designed to support a positive culture where bad behaviour, including bullying and undermining, is no longer acceptable. We want to achieve behaviour change by supporting and promoting the anti-bullying campaigns and online resources wherever they are, including the excellent material developed by the Royal College of Surgeons of Edinburgh (RCSEd) and RCOG with the Royal College of Midwives (RCM)'.

The Face Up campaign aims to: encourage BAOMS members to use the RCSEd and RCOG/RCM online resources; promote a positive culture; and change workplace behaviour using good exemplars and create an environment where it is acceptable to say when an exchange has been difficult for anyone involved.