Peppersmith mints and gum has announced its new positioning to focus on dental health. The move comes alongside a packaging refresh, NPD and a new listing in the Waitrose dental category. Launching as part of a wider campaign to bring style and substance to people's dental routines, Peppersmith aims to inspire a healthy teeth revolution with its dental mints and gum.

Known for their naturally derived, sugar and aspartame free mints and gum, Peppersmith are looking to raise awareness of their products as part of our dental health routines, in addition to being a breath freshener. Accredited by the Oral Health Foundation, Peppersmith mints and gums are made with 100% xylitol. Xylitol is a natural alternative to sugar that is proven to actively reduce the risk of plaque and protect teeth from damage caused by eating and drinking.

Peppersmith's mission is to inspire a healthy teeth revolution by highlighting that brushing isn't enough to take care of our teeth. The whole range has been refreshed with new packaging and a new product: Strawberry Pastilles. A pastille with natural strawberry flavouring, it is the first fruit flavoured line extension from the mint and gum brand. Strawberry is currently available from peppersmith.co.uk and from health and wholefood retailers.