North East teeth whitening company, WhiteWash Laboratories, has joined forces with Dental Education for Children and Young Adults (DECAY) to help combat poor oral hygiene in the region.

The Middlesbrough-based company, which manufactures and distributes teeth whitening and oral care products, has launched 'A Brush for a Brush' campaign, and will donate a toothbrush or toothpaste to a child in need in the North East for every WhiteWash product that is sold.

The products will be distributed through DECAY (Registered Charity Number 1,159,556), which aims to donate toothbrushes and toothpastes to children in need, starting in the North East and expanding the initiative nationally then internationally. The charity also aims to develop an oral health education programme that will be delivered to primary schools in the area to help educate young children about caring for their teeth.

WhiteWash Laboratories, which was founded by school friends Tom Riley, Matthew Lloyd and Chris McPhillips, has developed a range of tooth whitening and oral care products that are available in more than 20 companies around the globe and online and through a network of more than 1,000 dentists across the UK.

http://whitewashlaboratories.com/