The British Dental Industry Association (BDIA) is delighted to announce its advertising campaigns for BDIA Dental Showcase 2015 and CSIDI (Counterfeit and Substandard Instruments and Devices Initiative) have scooped top awards in the British Dental Journal (BDJ). Both campaigns were voted winners by BDJ readers in a Message Impact Study survey conducted independently by Readex Research.

BDJ readers were asked to rate all featured advertising campaigns across three categories. From a total of 29 advertisements, including national and international brands, both campaigns were awarded joint winners of the 'information value' category, with BDIA Dental Showcase 2015 also winning the 'believability' category and the 'attention getting ability' category.

The CSIDI initiative, which promotes awareness and action on counterfeit and non-compliant dental devices across the sector, was voted fifth in the 'believability' category and sixth in the 'attention-getting ability' category. Notably, the survey showed that 45% of respondents took an action upon seeing the CSIDI campaign.