Oral-B has recently presented their new Disney Magic Timer at a symposium at the 12th Congress of the European Academy of Paediatric Dentistry in Poland. Using this app, kids are motivated in a playful way to complete two minutes of brushing. Each time they brush, Disney and Marvel character images are revealed during two minutes brushing time. Children have the opportunity to unlock 16 custom animations and 1,600 rewards, ensuring the app maintains its novelty and transforming the act of brushing into a game.

Paediatric specialists attending the event received this interactive oral care app for children with great enthusiasm, as it has already been shown to increase brushing time, which is identified by experts as an area of concern amongst children. It is available for free in many countries and languages worldwide (Disney Magic Timer by Oral-B, available on iOS and Google Play). It is hoped that such new technology will help to positively influence children's oral health and will, as a consequence, reduce the incidence of carious lesions and lower DMF levels.