Gillfine PR are launching a crisis communications plan for dental practices.

Many practices that Gillfine have spoken to have no procedures in place to respond to a crisis beyond the business continuity plan required by the CQC. With Gillfine PR's new crisis communications plan practices can be CQC compliant and acquire sophisticated protection from the dangers of social media and the Internet.

A crisis communication plan provides guidance in the event of negative coverage by putting in place agreed procedures. It identifies your key stakeholders and why they need to be considered in any communication, what approach your company should take in the event of being contacted by the media and also what steps will be taken by us to manage the issue. It includes:

  • Audit identifying risks and mitigation for staff

  • Social media policy for staff

  • On-call consultancy and media support

  • Media law training.

Gillfine PR have worked with dental practices all over the UK and offer a combination of clinical insight, experience as national journalists and social media savoir faire. They have handled situations as diverse as data loss, fire, a lottery win where the staff wanted to remain anonymous, loss of key staff, bad weather and a chemical spill.

Call 0113 345 2648 or visit www.gillfine.co.uk.